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30 FOR 30
PRESENTS
WHEN CONFIDENCE
MEETS
CONCRETE HANDS
The Heath Padgett Story
"Some players shoot for the stars. He just... shot."
"I've never seen someone miss so spectacularly with such unwavering confidence. It was like watching a man try to convince a basketball that gravity was optional."
— Anonymous YMCA Regular, 2015
73%
Free Throw
Miss Rate
0.4
Career
PPG
12
Airballs in
Single Game
Confidence
Level
A Film by Bill Simmons / Executive Produced by Connor Schell
DOCUMENTARY TREATMENT

The Story

Before Heath Padgett became a successful entrepreneur who built and sold multiple companies, traveled to all 50 states, founded the RV Entrepreneur conference, and co-founded RV Help — before he mastered the art of business, RV life, and building communities — there was basketball. And basketball... did not master him.

"When Confidence Meets Concrete Hands" tells the untold story of a man whose self-belief far exceeded his jump shot. A man who could negotiate million-dollar deals and navigate 21 countries in an RV, but couldn't navigate a simple layup without creating what witnesses describe as "a physics-defying tragedy."

The Legend of "Heathing It"

Between 2014 and 2016, while building his first ventures and traveling America in an RV, Heath Padgett played pickup basketball at gyms, YMCAs, and church courts across the nation. What started as casual runs between work stops became the stuff of legend.

The term "Heathing it" entered the basketball lexicon organically, spreading from a YMCA in Austin, Texas to courts nationwide. It describes the rare combination of:

Key Interview Subjects

Alyssa Padgett (Wife, Filmmaker, Witness to Countless Airballs)
"I've filmed Heath in 50 states. The only thing more consistent than his work ethic was his inability to make a shot. But watching him call for the ball after going 0-for-23? That's the same confidence that helped us build three companies."
"Jimmy" (YMCA Regular, Austin TX, 2014-2015)
"We started keeping stats just to see how low he could go. One game he shot 2-for-31. TWO FOR THIRTY-ONE. But he walked off that court like he'd just dropped 40. That's when we knew we'd witnessed something special. Something terrible, but special."
Various Campground Pickup Game Participants
"He once called 'And-One!' on an airball."
"I saw him brick a shot off the top of the backboard, catch his own rebound, and immediately shoot again. Also an airball."
"The man traveled to 21 countries but couldn't travel to the free-throw line without turning the ball over."
Dr. James Naismith III (Fictional Great-Grandson of Basketball's Inventor)
"If my great-grandfather had witnessed Heath play, he might have reconsidered the whole sport."

Story Arc

Act I: The Confidence

We follow Heath's entrepreneurial journey — the documentary he made working jobs in all 50 states, the RV Entrepreneur podcast that grew to 400-person conferences, the campground booking software he sold to Good Sam, the actual campground he bought in Colorado. Through archival footage and interviews, we establish Heath as a proven winner who built multiple successful businesses from scratch.

Act II: The Courts

Then we cut to grainy footage from various gyms. The same man who pitched to investors and closed deals is now calling for an isolation play in a pickup game... and proceeds to dribble off his own foot. Witnesses recount games that became legendary: The 1-for-29 performance in Denver. The game in Montana where he fouled out in 8 minutes despite the game being "make-it-take-it." The infamous Florida incident where he somehow got a technical foul in a scrimmage with middle schoolers.

Act III: The Cultural Impact

We explore how "Heathing it" became part of basketball culture. Players from Austin to Montrose using the term. Internet forums discussing whether anything could be more "Heath" than his 11-airball game in 2015. We interview linguists about how the term evolved from describing basketball failures to describing any moment of spectacular, confident failure: "Dude just Heathed that presentation," or "I totally Heathed my parallel parking."

Act IV: Redemption (Sort Of)

In 2019, at his own campground, Heath finally made his first three-pointer... in an empty gym... after 427 attempts. Alone except for one witness (Alyssa, who was retrieving something from the RV and happened to glance over). He immediately called her to watch him do it again. He then missed the next 34 attempts.

The Message

This is ultimately a story about the same quality that makes both a terrible basketball player and a successful entrepreneur: unwavering, possibly delusional, confidence. The same belief that made Heath think he could make that 30-footer after missing 28 straight shots is what made him think he could build a tech company from an RV, or start a conference from a podcast, or buy 80 acres and turn it into a campground.

Sometimes you need to be just confident enough — or just oblivious enough — to keep shooting.

"What if I told you... that the worst jump shot in Texas
launched a thousand successful businesses?"

ESPN FILMS PRESENTS

* This is a satirical Christmas gift. Heath Padgett is actually an accomplished entrepreneur who has built and sold multiple successful companies, hosts a popular podcast, traveled extensively with his family, and is generally awesome. His actual basketball abilities remain unknown and are probably completely normal. This is entirely made up for comedic purposes. Please don't actually use this as a Wikipedia article. *